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T-Mobile- “Alter Ego”

T-Mobiles new commercial, “Alter Ego” is phenomenal, I absolutely love it! 
T-Mobile is known a cheaper cellphone provider but is also known for not having the best cellphone service out there. Their original campaigns were soft, cute and quirky and featured brand ambassador Carly. But now with all the negative connotations associated to the brand, it was time to ditch the old advertising model and remake the brand.

I love their new commercial because it embodies everything that they’re trying to do with the brand. They give Carly a whole knew makeover, from good girl to a more edgier and dangerous kinda gal. She ditches her old magenta dress for a hot pink and black catsuit. She jumps on a 1000 cc Ducati, which serves as a metaphor for T-Mobiles speed and the capabilities of their 4G network.

In reference to T-Mobiles new departure from their existing campaign, Peter DeLuca, senior vice president of brand, advertising, and communications at T-Mobile says,

Carly is synonymous with the evolution of the T-Mobile brand as we continue to push the envelope with device and service innovation to deliver amazing 4G experiences at an affordable price.

What do you guys think of their new campaign?

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One thought on “T-Mobile- “Alter Ego”

  1. That is the best weblog for anyone who desires to search out out about this topic. You notice a lot its nearly arduous to argue with you (not that I actually would wantHaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, just nice!

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